MRS Unlimited – Inside the Award Winning Currys Campaign: Inclusive Co Creation and Commercial Impact Webinar

We’re delighted to invite you to a focused session exploring the award-winning Currys' advertising campaign, co-created with Open Inclusion and AMV BBDO and Currys. This webinar will reveal how meaningful collaboration with disabled co-creators shaped Currys' best-performing advert to date, demonstrating the commercial and creative power of inclusive research and authentic representation

Key topics

Campaign Impact:
How inclusive co-creation (ongoing engagement throughout) and a programme of inclusive research contributed to Currys’ strongest advertising performance, with measurable commercial and brand outcomes.

Authentic Representation:
Best practices for working with disabled co-creators—which for this campaign included a creative leader with sight loss and a Deaf BSL user—to ensure accurate, respectful and engaging portrayal in advertising.

Collaborative Research in Action:
How Open Inclusion’s research and design approach enabled effective partnership between the insight team, creatives, and a range of disabled contributors (individuals and organisations).

A Range of Project Perspectives:
Insights from Open Inclusion researchers and co-creators, AMV, and (subject to availability) Currys, shared live or via pre?recorded contributions.

Why attend?
This session is ideal for insight professionals, creatives, strategists, and brand leaders who want to design and run positively impactful collaborative, co-produced research — whether broadly or specifically for brand communications and advertising. Attendees will gain practical guidance on embedding lived experience into research and creative development, and learn how inclusive co-creation can strengthen authentically portrayed representation, insight clarity and commercial effectiveness