Conducting Effective Qualitative Research Using Smartphones

Gain the skills and confidence to run impactful smartphone-based qualitative research across local and global markets—and extract rich, video-led insights.

Mobile qualitative research is transforming how we capture authentic human experiences—directly, naturally, and in the moment. This hands-on course gives you the tools to design, manage, and maximise smartphone-based qualitative studies, whether you're working locally or across borders.

Before attending, you’ll complete a short assignment using a smartphone research app, giving you first-hand experience from a participant's perspective. During the morning session, we’ll explore when and how to use mobile qual, how to engage participants remotely, and how mobile methods open new possibilities for international research—from reducing logistical costs to capturing in-the-moment cultural nuance.

In the afternoon, we’ll review and discuss your pre-submitted content, analysing examples to draw out best practices in interpretation, storytelling, and stakeholder reporting. We’ll wrap with a focus on impact—how to use mobile-generated content to elevate your outputs and bring research to life in vivid, globally relevant ways.

Learning Outcomes/Learning Objectives

• Design and implement mobile qualitative research studies
• Capture and extract impactful video and in-context content
• Conduct qualitative research across international markets more efficiently
• Apply best practices for participant engagement and remote moderation
• Critically review and interpret smartphone-generated qualitative data
• Collaborate effectively with research technology partners
• Use mobile-generated content to enhance storytelling and reporting impactfully

Who will benefit?

This course is ideal for qualitative researchers, insight professionals, UX researchers, and innovation leads working across domestic or international markets—and looking to expand their methods and produce more engaging, global-ready outputs.

Learning Method

Pre-course app-based exercise, interactive discussion, real-world case studies, peer content review, collaborative storytelling session

Course Delivery Mode

Online