Mastering Sampling, Quotas and Screening for High Quality Fieldwork

Elevate your understanding of quality sample sources and navigate the complexities of sample, screening, and quotas and how they impact feasibility. Target the participants you truly desire and identify and manage quality issues before they become a problem.

Examples:

• Identify quality differences across sample sources and sampling methods
• Avoid pitfalls with sample, screening and quotas
• Manage fraud and quality issues before they become a problem.

You will be taken through the project planning process from the beginning where many critical decisions are made and expectations are set. Looking at scenarios, you will find ways to identify, reduce or eliminate risk before and during fieldwork on all methodologies.

The course will cover both traditional risk and mitigation as well as the latest and potential future risks you may face so that you can be ready for what is to come, particularly in the area of online fieldwork where the rapidly accelerating use of AI has brought benefits to both the research industry, and the bad actors that want to take advantage of it.

Learning outcomes/learning objectives

• Become an expert at choosing the right source of survey participants
• Reinforce your fieldwork planning to maximise success
• Transform your approach to planning fieldwork
• Beat the fieldwork fraudsters

Who will benefit?

From beginner to expert, this course will assist you in making the right decisions at the start to ensure you deliver successful and high quality fieldwork across all methodologies.

Learning method

Scenario presentations, online group discussion and reflection.

Course delivery mode

Online

Trainer biography

Dan Culshaw is an MR Ops professional with 30+ years of experience ensuring high quality and compliant data collection. He oversees the FW and DP operations of the largest specialist UK B2B research agency. In his career he has manged all methods of data collection including passive data, recruitment to web, observations, online research and, of course, telephone and F2F. He is a member of multiple GDQ working groups, the IQCS council, MRS Ops Network steering committee and is passionate about quality and trust in our industry.