Story Techniques to Support Strategic Thinking

Enhance your ability to think and write more strategically by applying storytelling techniques that will inspire your audience to act.

Strategy isn’t lists of stuff. It isn’t planning for what you will do and how resources should be spent. Strategic thinking and decision making happens when you can help a business prepare and get excited for the transformation ahead. Story techniques can help us achieve this.

In this course you will develop valuable storytelling skills to help you deliver better strategic outcomes, as well as having more strategic conversations in the workplace.   

Learning outcomes/learning objectives

• Apply narrative approaches to your work for more impactful strategic outcomes
• Master the skills to transform tactical recommendations into strategic considerations
• Strengthen your ability to project confidence and boldness in your writing
• Lead more inspiring work to excite your audience and compel them into action

Who will benefit?

Anyone looking to elevate their writing to be more strategic, achieving more impact with their work.

Learning method

Interactive session, attendees will complete specific tasks throughout the session to directly apply the insights to their own work.

Course delivery mode

Classroom, in-person

Trainer biographies

Leanne Tomasevic has learnt the craft of storytelling and strategic thinking through her work leading strategic insight agencies and running masterclasses and conference workshops for ESOMAR, AURA and many client-side insight teams.

At Tracksuit, Leanne helps insight teams and marketers make sense of what matters most to their audiences. Her mission: to turn research into stories that shape decisions, shift perspectives, and drive value.

Prior to this she was Head of Truth Consulting, a leading strategic insight agency, where she developed global strategies for brands. Helping them shape and tell stories that motivated teams to act. 

Leanne is an awarded speaker and contributor to industry, as well as a Fellow of the MRS.

Grant Feller is a storytelling expert with extensive experience in healthcare, insights and FMCG. He has constructed narratives, delivered executive thought leadership and provided storytelling training for companies including GSK, Philips, AstraZeneca, Pepsi, Lloyds, Lego and Vodafone.

He has created narratives for multiple companies, helping them tell a more impactful, influential and meaningful story for internal audiences, external stakeholders and global media. He is also the ghostwriter for prominent business leaders. Grant’s journalistic approach was inspired by almost three decades at the highest levels of UK media, as an executive for print and digital operations at The Times, Daily Telegraph and Daily Mail. He also launched WebMD in the UK.

His consultancy, Every Rung, specialises in corporate storytelling, helping brands, individuals and teams communicate more effectively. He continues to write for the media and has been a co-presenter for Talk Radio.