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To deliver true business strategy and innovation it is essential that research and insight teams work effectively with other business areas whether that be the marketing team, CSR department, finance teams, board directors, customer teams and many many more. Working effectively with others, enables research, insight and intelligence to be leveraged throughout an organisation, integrated and communicated to others, informing strategic business direction.

Knowledge, Skills and Attitudes (Supply-side researchers)

1. Communicate purposes and objectives to team members and other internal departments

2. Involve and effectively manage research teams and/or subcontractors

3. Develop personal effectiveness skills to ensure impact across the business

4. Encourage, steer and support other teams in meeting business objectives

5. Create a climate of trust and mutual respect, successfully collaborating with other departments and stakeholders

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People Power: The Original Research Tech

Webinar

Understanding social and business phenomena means humans understanding humans, both what’s expressed and what’s unspoken. In this sense, the human brain is the original research tech.

Apr
15
2026

Wednesday
14:00–15:00

The future of AI in research: Sustainability, cost, and responsible scale

Webinar

The future of AI in research is often portrayed as a race for larger models, more GPUs, and faster infrastructure. Success is commonly measured by computational scale. Yet this narrative overlooks a growing structural challenge: the financial, environmental, and operational costs of AI systems are rising faster than their practical returns.

Apr
16
2026

Thursday
11:00–12:00

The Alchemy of Insight: Technology, Hype, and the Search for Truth

London

The market research industry has spent 80 years rapidly reinventing itself, engaging in a form of modern alchemy, chasing the dream of turning messy human behaviour into clean, predictable data, hoping each new technology will be the magic solution.

Apr
20
2026

Monday
14:00–16:00

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