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Client relationship management knowledge and skills enhance commercial awareness, to more effectively retain and manage business relationships with existing clients and to develop long lasting business networks.

Knowledge, Skills and Attitudes

1. Be accountable for appropriate standards of account management services with customers and clients and internal stakeholders

2. Design, implement and maintain strategies, policies, plans and standards for relationship management activities and deliverables

3. Manage quality and effectiveness of business relationship activities with departments, functions, customers and clients

4. Establish clear and trusted relationships with internal and external senior decision makers and leaders

5. Develop networking skills to manage existing accounts and to source new clients

6. Acquire confidence of internal stakeholders and external customers and suppliers through effective sales, account management and business development techniques

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People Power: The Original Research Tech

Webinar

Understanding social and business phenomena means humans understanding humans, both what’s expressed and what’s unspoken. In this sense, the human brain is the original research tech.

Apr
15
2026

Wednesday
14:00–15:00

The future of AI in research: Sustainability, cost, and responsible scale

Webinar

The future of AI in research is often portrayed as a race for larger models, more GPUs, and faster infrastructure. Success is commonly measured by computational scale. Yet this narrative overlooks a growing structural challenge: the financial, environmental, and operational costs of AI systems are rising faster than their practical returns.

Apr
16
2026

Thursday
11:00–12:00

The Alchemy of Insight: Technology, Hype, and the Search for Truth

London

The market research industry has spent 80 years rapidly reinventing itself, engaging in a form of modern alchemy, chasing the dream of turning messy human behaviour into clean, predictable data, hoping each new technology will be the magic solution.

Apr
20
2026

Monday
14:00–16:00

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