Growth Spaces - What next for alcohol?

MMR Research Worldwide Ltd – 10 September 2025

Source MMR Website

Our brand-new report explains what’s happening in the world’s most talked-about category. Packed with insights, ideas, and innovations, we show you that growth is still out there!

What's Inside:

- Industry analysis: Why affordability, wellbeing, and shifting rituals are driving new drinking behaviors across markets. Plus, the state of play in alcohol-free.

- Mapping the future: Explaining how alcohol can reclaim its relevance in people’s lives. Plus, 16 actionable growth spaces to fuel ideation, innovation, and brand strategy.

- Going beyond data: Extensive conversational research across global markets probing people’s changing relationship with alcohol, uncovering the “why” behind many consumption trends.

And much more!