Electric Twin

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UK research and evidence market hits record £18.7 billion valuation

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7 Berwick Street
London
W1F 0PQ

Electric Twin

Company Profile

Electric Twin leverages large language models and machine learning to build synthetic audiences that accurately model how humans think and behave. This AI-powered approach creates dynamic digital audiences in a software platform that enable companies and brands to ask any question, and get accurate answers instantly. This transformative new chapter for market research is allowing organisations to source opinions, trial messaging, and test campaigns at record speed and scale.

Our specialisms

Sectors

Energy/Utilities, Entertainment – in home, FMCG – General, Gambling/Online Gaming, Insurance, Media – Streaming services, Retail, Sport/Leisure/Arts, Technology, Telecoms/Mobile/Internet

Expertise

Advertising, Artificial Intellegence/ AI Powered Platforms, Behaviour Insights, Communications/PR, Concept Testing, Employee Research, International, New Product Development, Pricing, Segmentation research

Services

Advanced Statistical Techniques, Artificial Intelligence/ AI Powered Platforms, Data Analytics, Online Qualitative, Online Surveys, Qualitative, Quantitative

Participant types

Affluent/High net worth, Business decision makers, Children & young people, Neurodiversity, Seldom heard audiences, Vulnerable adults, Youth/Teens

Research location(s)

Australasia, Central Europe, China, France, Northern/Western Europe, Republic of Ireland, Scandinavia, UK, USA, Worldwide

Our people

Senior Contacts

Alex Cooper (CEO)

Jack Grylls (Operations Lead)

Leanne Tomasevic (Insights and Strategy)

Ben Warner (Co-Founder)

Breakdown of Personnel

Total Number of Employees: 21 to 50

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