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Culture and Inclusion in the Research Sector

Voices4All is a space to question, inspire and reshape how our industry shows up for people, culture and impact. This is where new initiatives are shared, where the status quo is constructively challenged, and where inclusion moves from aspiration to action.

Expect practical tools to boost your skills and practice, discussions on new ways to measure impact, and clear strategies to build the business case for equality, diversity and inclusion in both workplace culture and research design.

Book your place to:
  • Examine inspiring outcomes from inclusive and participatory research
  • Collaborate in workshops and round table discussions on how to drive change
  • Participate in coaching sessions to build stronger teams and raise the volume of less heard voices
  • Build empathy through lived experience sessions and deliver better outcomes in research
Voices4All is home to all our special interest groups and partners – MRSPride, MRS Unlimited, MRS Social Equity Group, CoRe, WiRe.

Who should attend
If you shape culture, commission insight, design research, lead people, or influence strategy then this is an essential event is for you.

Key job titles:
Chief Executive Officer, Managing Director, Head of Insight, Insight Director, Research Director, Associate Director, EDI Lead, Operations Director, Fieldwork Lead, Chief People Officer, HR Director, Head of Talent, Chief Strategy Officer, Strategy Director, Emerging Leaders & Future Partners
Venue

Mintel, Playhouse Yard
London,EC4V 5EX

 

Dr Matilda Andersson, CEO, Truth Consulting
Dr Matilda Andersson spent eight years as Group Managing Director at Crowd DNA and now, as CEO of Truth Consulting she focuses on building a commercially strong and culturally intelligent insights business. Her client work has shaped strategy for global brands including Google, Snapchat, Amazon Studios, Pernod Ricard, Unilever and the BBC. Matilda has also led menopause research programmes for major brands. She believes menopause remains one of the unaddressed glass ceilings in organisations and is passionate about pushing for better workplace policies and greater cultural literacy around this life stage.

Maria Antidormi, Head of Quant & Analytics, Truth Consulting
Maria Antidormi is the Head of Quantitative at Truth Consulting.  She recently joined the organisation after spending nine years working as an independent strategic consultant on behalf of agency and client-side brands.  She has previously researched the impacts of menopause from both a well-being and broader lifestyle perspective for clients in the healthcare and financial sectors.  Equality for women in the workplace is something she has championed throughout her career, encompassing all life stages where caregiving and health-related challenges can be better accommodated. 

Giles Barker BEM, Workplace Disability Lead, Channel 4
Giles was appointed as Channel 4’s first ever Workplace Disability Lead, as part of the broadcaster’s commitment to opening up the TV industry to more disabled people. He helps employees identify and secure the workplace adjustments they need. He works closely with 4Purple, Channel 4's Disability Network, as well as collaborating with partners across the industry to share knowledge and best practice. Earlier in his career, Giles worked at Transport for London (TfL) for 14 years, 7 of which were involved in chairing their Disability Network. To help encourage and embed change, Giles co-founded The Adjustments Group (TAG) which regularly brought together key stakeholders involved in providing support and adjustments. In addition, Giles also co-founded the WellMent group to support colleagues around their mental health and wellbeing. Giles was also very privileged to work, later on in his career, in collaboration with TfL's Independent Disability Advisory Group (IDAG). He received a Queen's New Year Honour in 2017 for the strategic impact of his disability related work in TfL and the wider community. After leaving TfL, Giles joined BT where he was the Subject Matter Expert on their Disability Rapid Action Plan (DRAP) and successfully maintained BT's Disability Confident Leadership status. He also managed the 10 People Networks within BT. Giles has been involved in PurpleSpace since its early development stage and believes he was the second ever member! Giles has also been a regular member of PurpleSpace's Impact Steering Group and has contributed to various #PurpleLightUp events; in person, in webinars and, most recently in 2022, through the fully accessible Channel 4 #PurpleLightUp ident which was broadcast to the nation.

Naomi Bottrill, Co-Founder, Love Language
Naomi stumbled across British Sign Language by accident as a teenager, but quickly fell in love with the language. Training in fine art, she was wired up to the visual world, so BSL suited her perfectly. “Being a visual thinker, something that is true for many people, I couldn’t have found a more freeing form of communication. The language possesses artistic and mathematical qualities which make it an incredibly accurate language, conveying so much detail when advanced language skills are met with knowledge.” Naomi’s growing respect for sign language and its community led her to train as a BSL/ English interpreter – a job which would take her all over the UK and around the world. After working in the field for over 15 years, Naomi became aware of how Deaf culture was fast becoming redefined in popular culture through the advancement of technology and the reemergence of visual communications through the rise of social media platforms. After centuries of Deaf people fighting for their voices to be heard, they were now at the forefront of social media and digital communications demonstrating excellence in their many varied industries. Naomi aims to create opportunities through Love Language for more organisations to benefit from the unique qualities of the Deaf community as she has done.

Emma Cooper, Chief People Officer, System1
Emma has been part of System1 since 2004, channelling her great energy to help us grow from a UK start up to a global industry leader. She treasures her diverse experience across the business, ultimately settling in global operations for over 5 years aÄì which more than satisfied her curious and enquiring (she says nosey!) personality and her enjoyment of problem-solving. Emma was a key figure in developing and implementing System1aÄôs menopause policy and has previously run sessions on menopause for Women In Research (WIRe).

Dr Philly Desai, Director, Turnstone Research and Consultancy
Dr Philly Desai is an international development consultant specialising in research, monitoring and evaluation. He has worked in the UK, Nigeria, Malawi, Bangladesh and Zimbabwe, and has supported projects based in Ghana, Mozambique, Kenya, Somalia, Nepal, Pakistan, Indonesia, and Iraq. Clients have included the UK government, World Bank, the United Nations, Plan International and World Vision.  He has provided training on social norms and behaviour change to wide range of international organisations and has published widely on this topic.

Rachael Fraser, Leadership Coach, Rachel Fraser Coaching
Rachael helps leaders navigate their role with clarity and confidence, unlock the potential in their teams and accelerate the human skills that lead to commercial growth in an increasingly AI driven world.
With 20 years experience working in insight - both agency and client side - and taking a classic career path from graduate scheme to board level, Rachael understands the world of insight.
Building on this commercial experience, Rachael is now a professionally trained and certified leadership coach helping individuals and businesses excel.

Alec Fuller, Recruitment Specialist, Research Opinions and Acumen Fieldwork
Alec worked in the recruitment team at Research Opinions and Acumen Fieldwork for about a year, and has been a vocal advocate for LGBTQ+ inclusion in the company and helped educate and improve standards company wide.

Laura Goldberg, Deaf/Hard of Hearing & BSL Community Lead, Open Inclusion
Laura leads the Deaf/Hard of Hearing and BSL users community at Open Inclusion in the United Kingdom. With a strong background in research and consultancy, Laura has collaborated with businesses, universities, charities, and public sector organisations on a wide range of projects relating to deaf and sign-language communities. Her work spans topics such as service accessibility, health and wellbeing, early language and brain development, and media representation. As a deaf person and native BSL user, she is passionate about working towards a more accessible and inclusive world. Laura co-produced the award winning Sigh of Relief campaign for Currys in 2025.

Christine Hemphill, Managing Director, Open Inclusion        
Christine is a researcher, designer, and innovator specialising in disability and age-inclusion. She is the founder and Managing Director of Open Inclusion, a UK-based, globally active research agency. Open is a market leader in disability and age-informed market, social, design, and innovation research. Open Inclusion works with leading commercial brands, government bodies, academic institutions, and third sector organisations supporting them by providing authentically inclusive, practical insights. Open has particular expertise in the intersection of disability and emerging technologies such as AI and XR, customer/user experience, transport, and inclusive brand communications. Christine is a Fellow at the MRS, a Member of the MRS Equality, Diversity and Inclusion Council and the past Co-Chair of MRS Unlimited (the Market Research Society’s sector group for disability-inclusive research and researchers). She teaches disability-inclusive research as part of a doctoral course on AI for Digital Media Inclusion at the Institute for People-Centred AI, University of Surrey.    

Dr. Kenny Imafidon MBE, Co-founder, ClearView Research
Kenny is an entrepreneur, author, and social commentator. He is the co-founder & Managing Director of ClearView Research, an agency that specialises in research and strategy projects focused on diverse and underrepresented communities. Kenny has led impactful projects across the UK and globally with FTSE 250 companies, global brands, charities, and public institutions.In 2022, Kenny featured in Forbes’ annual 30 under 30 list, and his debut book "That Peckham Boy” was published by Penguin in 2023. He has over a decade of non-executive board experience and currently serves as a trustee for BBC Children in Need. Kenny’s significant contribution to the development of research, insight and data understanding is via conferences, books, Parliamentary publications and articles, broadening understanding on culturally informed insights and reflecting the views of participants from diverse populations. He is a founding member of the MRS EDI Council and co-leads the industry’s involvement in the 10,000 Black Interns Programme. He contributes to several external bodies including the Pay.UK End User Advisory Council.

Diba Jedo, Lead Strategist, The Mix Global

Sumran Kaul, Independent Insight & Commercial Strategy Consultant
Sum is an Insight & Commercial Strategy consultant with 20+ years across research, insight and strategy roles in leading organisations (ex-PwC, ITV, Ofcom, News UK and brand measurement SaaS platform Brand Metrics). He now works independently helping a range of organisations grow through research, data commercialisation and go-to-market strategy. He volunteers as Director of Insight @ MEFA (Media For All) - a non-profit network of 1,500+ Black, Asian & other Ethnic Minority professionals in the Media industry and also founded OTB (‘Outside The Box’) - an initiative to raise awareness of careers in media to young players in football academies.

Rachel Lawes, Semiotician, SEG board member, author "Using Semiotics in Marketing"
Dr Rachel Lawes is a social psychologist who turns consumer insight into marketing strategy. She is the author of Using Semiotics in Marketing: Achieving consumer insight for brand growth and profits (2020, Kogan Page), a comprehensive guide to semiotics for marketing based on 20 years of commercial experience. Rachel works with organisations in 20 countries and is recognised for her ability to connect consumer psychology to large social trends. She is a Fellow of the Market Research Society and the lead judge in the Cultural Insights category of the MRS Awards.
She is recognised as one of the original founders of British commercial semiotics and is known for her engaging style and ability to make difficult concepts and theory accessible to non-academic audiences.

Clair Montgomery, Head of Consumer Marketing, Bayer UK
Clair Montgomery is a senior leader at Bayer, dedicated to advancing womenaÄôs health through innovation, evidence based insight and meaningful cultural change. With extensive experience shaping strategies that support women across key life stages, Clair has been a driving force behind BayeraÄôs commitment to improving understanding and support around menopause. She works closely with research partners to surface lived experiences, amplify womenaÄôs voices and influence better policies, products and services. Passionate about equity and inclusion, Clair champions work that challenges stigma and ensures womenaÄôs health needs are visible, valued and properly addressed across society.

Annabelle Phillips, Founder, AP Research & SEG Co-Chair
Annabelle Phillips has always been drawn to the parts of life others tend to avoid, with a strong focus on giving voice to people and perspectives that are often overlooked. Her work centres on breaking down barriers and challenging bias, helping ensure that policies, services, campaigns and strategies are genuinely relevant to everyone.
Annabelle specialises in research at the intersection of the public and private sectors, particularly communications, branding and customer closeness, working with organisations that have a clear social purpose.

Mark Thorpe, Chair Voices4All Council

Sabrina Trinquetel, Account Manager, YouGov
Sabrina Trinquetel works in insight and has spent her career helping organisations understand people and make smarter, more human decisions. She is a passionate EDI advocate and a proud Changemaker Award winner who believes inclusion should be part of how things actually work, not a slide at the end of a presentation. Lately she has been deep in the world of AI safety and inclusive AI, trying to figure out how we stop technology from inheriting all our biases. She is especially interested in how AI can turn diversity and inclusion from a well meaning initiative into something practical, measurable and here to stay.

Charlie Vero-Martin, Comedian and Founder, Jollity Coaching
Charlie Vero-Martin is a Scottish comedian and the founder of Jollity Coaching, where she brings the imagination and insights of improv to leadership, teamwork and communication training.
Charlie has over 18 years’ experience as an improviser and has trained in Trauma-Informed Practice with Clowns Without Borders and Diversity in Improv. She was also Communications Manager for BARB. Her bespoke workshops and courses provide playful and practical tools. Clients include Adobe and Kantar Media. As a keynote speaker, Charlie has presented at the MRG Conference in Utrecht, for BBC Audiences and RSMB, inspiring audiences with her blend of humour and insight.

08.45
Registration & coffee
09.30
Welcome from the Chair
Mark Thorpe, Chair Voices4All Council
09.40
Solidarity!
An interactive session that explores Solidarity as the foundation of progress and a joyful discovery. Led by the MRS Social Equity Group, it examines how shared lived experience across class and ethnicity can spark unexpected connections.

Drawing on recent research conducted with CORe, the session reflects on the power of reflexive, sensitive, ethical research where both researcher and participant bring their full selves to the conversation to generate unexpected moments of empathy and connection. Delegates will explore how empathy, shared passion and honest dialogue can uncover solidarity in surprising places.

Rachel Lawes, Semiotician, SEG board member, author "Using Semiotics in Marketing"
Annabelle Phillips, Founder, AP Research & SEG Co-Chair
 
10.10
Panel: Making menopause matter
Menopause is not a protected characteristic, yet it signals deep-rooted inequality worldwide. Long overlooked, menopause is now gaining overdue attention across society, culture and the workplace. 
Join panellists who have a passion and expertise in the researching and lived realities of menopause. Examine progress made, persistent gaps, and what organisations and researchers must do next to drive meaningful, lasting change.

Chair
Dr Matilda Andersson, CEO, Truth Consulting
Panel
Clair Montgomery, Head of Consumer Marketing, Bayer UK
Maria Antidormi, Head of Quant & Analytics, Truth Consulting
Emma Cooper, Chief People Officer, System1
 
10.40
Break
11.10
Workshop: Driving equality through social norm change
This interactive workshop equips participants with practical tools to identify, measure and shift social norms to advance equality and inclusion. Drawing on international social change campaigns, the session introduces a framework for identifying social norms, guidance on researching and measuring change, the use of vignette techniques to unpack how norms drive behaviours, and a behaviour-change toolkit for shifting harmful norms and creating new positive norms.

Dr Philly Desai, Director, Turnstone Research and Consultancy
11.55
Round table: How to protect DE&I when budgets tighten: a discussion on proving business value
DE&I initiatives are often morally supported, but financially vulnerable, especially during difficult business periods. In this collaborative round table, delegates will share ideas and techniques they are using inside their organisations to 'prove' the business ROI.

Sumran Kaul, Independent Insight & Commercial Strategy Consultant
 
12.30
Lunch
13.30
Deaf-led and deaf-inclusive research: what good practice looks like
What does it truly mean for research to be Deaf-led and Deaf-inclusive and how does that approach generate stronger, more accurate and authentic insight?
This session brings together practitioners behind pioneering projects designed with and for Deaf communities. Panellists will examine what “Deaf-led” means in practice - from research design and preparation, recruitment and pre-research communication, facilitation to synthesis and delivery. They’ll share practical guidance on planning, community engagement, interpreter collaboration, Deaf facilitation, and validating synthesised findings.

Chair
Christine Hemphill, Managing Director, Open Inclusion           

Panel
Giles Barker BEM, Workplace Disability Lead, Channel 4
Naomi Bottrill, Co-Founder, Love Language
Laura Goldberg, Deaf/Hard of Hearing & BSL Community Lead, Open Inclusion
 
14.00
Handing over the power: innovation in participatory grantmaking
What happens when communities are not just consulted, but given real decision-making power? This panel explores a participatory grantmaking pilot in Brixton and Peckham that placed funding decisions in the hands of residents to fund local projects that serve marginalised communities. Using innovative recruitment, a community board was formed to design and run the fund end-to-end.

Panellists will share lessons learned, practical guidance for making participatory models work, and reflections from board members demonstrating what genuine, community-led inclusion looks like in practice.

Dr. Kenny Imafidon MBE, Co-founder, ClearView Research
Resident community board members
 
14.30
Afternoon refreshments
15.00
Who taught you to doubt yourself? Understanding the inner critic and learning how to show up anyway
Self-doubt is often treated as a personal confidence issue. But what if the inner critic is something we learn, shaped by professional norms, power dynamics and ideas about who gets to be seen as credible?
Explore how self-doubt shows up in research environments that prize certainty, expertise and being “right”. Discover why imposter syndrome disproportionately affects women, minoritised researchers, neurodivergent people and those from non-traditional backgrounds and gain practical reframes for reclaiming authority without assimilating.

Rachael Fraser, Leadership Coach, Rachel Fraser Coaching
 
15.30
Can AI save diversity & inclusion?
As organisations build and deploy AI, they’re being forced to confront questions like who is represented and whose data is missing? Suddenly, inclusion is no longer a side initiative but a critical requirement for building trustworthy technology. So, does inclusive AI offer an opportunity to move EDI from “nice to have” into something far more durable: infrastructure?

Sabrina Trinquetel, Account Manager, YouGov
 
Does who asks the questions change the answers? Testing AI moderator matching for inclusive insights
This talk reframes AI as a tool for intentional inclusion by design.

Annabelle will share a bold experiment using an AI moderator matched by race to explore whether moderator alignment affects participation, engagement, psychological safety and depth of insight.

Annabelle Jones, Senior Researcher, Simpson Carpenter
16.00
The power of play for connecting teams
In the ever-changing world of work, improv comedy can be used to help people strengthen connection and confidence. Improv encourages participants to step outside their comfort zones, trust their intuition and respond with curiosity rather than fear.

Inclusion, accessibility and empowering voices is the undercurrent of all Charlie’s work. In this session she will share her experiences of the transformational power of play and demonstrate how this unique and practical approach can help delegates sharpen key communication skills and build trust as a team.

Charlie Vero-Martin, Comedian and Founder, Jollity Coaching
 
16.30
End of day
 
 

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